Topgolf, a new age golf driving range and entertainment concept which began in Dallas, TX, is considering the New Orleans and Baton Rouge market as a possible location for expansion. The company announced on March 16th they are considering smaller and mid-size markets for expansion locations. In addition to New Orleans and Baton Rouge, Topgolf also announced other regions under consideration: Huntsville, Ala.; northwest Arkansas; Providence, R.I.; Ft. Myers/Naples, Fla.; Greenville, S.C.; Albuquerque, N.M.; McAllen and El Paso, Texas and more. This decision is following successful openings in Oklahoma City and Virginia Beach proving the concept is viable in less densely populated areas than originally targeted.
According to Topgolf, players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each venue offers a food and beverage menu, music, games, climate-controlled hitting bays and hundreds of HDTVs. (www.topgolf.com)
Brantley K. Ray